Frequently Asked Questions

Okikoo allows:

• Search of information on companies, professionals and individuals(see FAQs Search engine)
• Addresses to be located on road and satellite maps
• Itineraries to be calculated
• Identification points of interest in any region comments to be left in the form of a rating or review for any listed business (see Ratings & Reviews FAQs)

Okikoo allows:

• The content of an inscription to be amended online (see FAQs Inscription/Modification)
• Keywords to be added to an entry so that a supplier can be found more easily (see FAQs Keywords)
• A Priority to be added to an entry so that it appears at the top of the results list (see FAQs Priorities)
• Up to five Multimedia fields to be added to an inscription to promote the products/services of a business (see FAQs Multimedia)
• Advertising banners to be purchased (see FAQs Banners)

Our database is updated:

• Every week for businesses and professionals
• Every month for individuals.
• Itineraries to be calculated

Businesses can modify and add information to their inscription by clicking on the ??? icon. With the exception of fields containing name and address (see FAQs Inscription/Modification)

Additional inscriptions can be added for a small charge

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The Okikoo database is the most comprehensive and up-to-date database of business, professionnels and individuals available on the swiss marketplace.

> 750’000 business and professionals
> 4 million households or individuals

We have multiple sources.
A specialised team ansures the database is always up-to-date.

A business can modify its inscription if it contains incorrect information. It can also add additional information. Modifications/Additions can be made directly by the user.

See services/prices

The information listed below can be modified or added if the field is empty:

• telephone number
• fax number
• e-mail address
• website
• manager’s name
• members of the Board of Directors
• legal format
• year of incorporation
• share capital (nominal, paid-up)
• year of incorporation
• auditors

Details of the business name and address.

1. Search for your business
2. Click on  ???
3. Enter the changes

Once the modifications have been made, a validation code is sent to the business's address by post. This code must be entered for the modifications to be accepted by the system.

Please note: The code must be entered within 10 days of the entry being changed by the business. Modifications/Additions will not take effect after this deadline.

The entry is automatically updated after the validation code has been entered in the system.

The "Feedback" link at the bottom of each page allows any other questions on Modifications/Additions to be sent by e-mail.

A business that wishes to appear at the top of a search results list can buy a Priority Listing. This depends on the economic and regional category chosen by the business. A Priority can be purchased for several categories and/or communes. The priority level (1, 2 or 3) defines the position in the results list.

For example, a restaurant may choose to appear in first position in the results list for the communes of Lausanne, Morges and Yverdon when a search is made for this category in one of these communes.

See "Services/Prices".

Yes. A business can buy Prioritiy Listing for as many communes and/or categories as it wishes.

No. A Priority is only valid for a specific inscription or entry in the database. The advertiser must repeat the purchase procedure for another location if another Priority Listing is desired.

Priority Listing are reserved for quarterly periods up to a maximum of five quarters. They may be renewed at the end of the contract, depending on availability.

Simply type in part of your business's economic category to view the list of options. For example, if you type in "post" (in full or even only partially), the option "post offices" is displayed. Then just click to confirm the category.

When a user carries out a search including the economic category and community that has been defined by a business, this business is prioritised in the results list.

If a Priority has been bought for the current quarter, it will be displayed as soon as the purchase has been verified. Otherwise the Priority goes online on the first day of the selected quarter.

No. Once it has been purchased, a Priority cannot be changed or cancelled.

Yes. The price is calculated pro rata to the days left in the quarter.

Our list is based on the economic categories defined by NOGA codes (General Nomenclature of Economic Activities). This classifies Swiss businesses and establishments depending on their economic activity.

If the desired heading does not appear, you should choose the closest category from the list available.

It’s a word that can be linked to a business and its activities significantly increases the probability of the company of appearing in the results list following a search using an AdWord.

AWords should be chosen carefully. You will need to consider what words will be typed into the search box by a user looking for a specific business.

For example: a hotel that has both a restaurant and a spa can use both of these as Keywords. If a user types "spa" into the search engine, the hotel's name will appear in the results list.

The Keywords may be added via the «My AdWords» menu.

See Services / Prices

No, businesses that have defined the same Keyword will be displayed in the search results in alphabetical order.

A ‘Digital Storefront’ is a multimedia presentation of the company and/or its products and services. This includes text, photos, slideshows and videos.
As with a normal storefront, the presentation can be changed or replaced.

See "Services/Prices"

Just search your business and then click on the  icon to enable the creation of your storefront.

Content of your storefront can be changed, either by clicking the  icon or using the "Advertisers" menu at the top of the screen.

No each subsidiary or branch office is considered as a separate entity. However the same text, photos or videos can be used for the different inscriptions.

Multimedia fields may be purchased for 1, 2 or 3 years.

Absolutely. Changes can be made at any time through the "advertisers" menu. There is a "change" link underneath every field that has been purchased.

A rating is a grade given to a business by a user for the quality of its products or services. A star system is used:
1* = Avoid
2* = Satisfactory
3* = Good
4* = Very good
5* = Excellent

A Review is a comment written by a user on the quality of the business's goods or services. A review is a maximum of 320 characters.

All businesses and professionals in the database. The Ratings & Reviews can be consulted by all site users by clicking on.

The Ratings & Reviews can be consulted by all site users by clicking on the stars icon on the simple and detailed views of an entry.

To make a Rating or Review, a user is required to login using his/her e-mail address and password. A Review contains a maximum of 320 characters and must be accompanied by a Rating.

A profile can easily be created by clicking the ‘Post a comment’ field.

A user can indicate agreement or disagreement with a Review by clicking on a thumb pointing up or down. The number in brackets shows how many opinions have been recorded in each case.

A business that receives a Rating and Review is informed by e-mail, if this contact information is included in the entry.

Each user is responsible for the content of his/her Review. The Review should be objective and should not have content that is extremist or political or that lacks common decency or propriety.

Users can indicate that they consider a Review to be abusive. If an abuse is indicated five times, an e-mail is sent to the Okikoo management.

A Banner is advertising space that Okikoo makes available to anyone wishing to promote their products/services on the site.

Banners appear at the top of the screen on the Home Page and/or on results pages.

Banners can be bought for a month at a time. Prices vary depending on whether the advertiser wishes to appear on the home page or on other pages. For more information, see "Services/Prices".

468x60 pixels.

Banners appear on pages at random. There are a maximum of 12 advertisers per month.

Phone the Okikoo marketing department on 0848 00 1819.

Inscriptions

AdWords

Priority Listing

Business Videos

Corporate Profile

Video Mailing